Intro price: $54 per 24-can case. Start an order

Main Squeeze Lemonade Co. home

Our story

Born in The Bahamas.
Reborn in the Maritimes.

The Bahamian lemonade we loved too much to leave behind.

The short version.

It started in 2012 in a small Nassau apartment, with a newborn, one paycheque and a family Independence Day party. Buying a drink off a shelf felt wrong, so we made our own: a strawberry lemonade built on the lime, sugar and water lemonade every Bahamian grows up on.

People said, “You should sell this.” So we did. It became The Lemonade Stand, a Bahamian movement. Along the way, my cousin Lorinda Skyers was our mentor and guide. She was making lemonade too, and helped steer us through the Bahamian food and beverage industry.

Life brought us to Prince Edward Island, and the lemonade came with us. Now Lorinda and I have come together again, bringing our years of lemonade-making, business management and marketing experience to Main Squeeze. This is the next chapter.

Jared and Cicely Whyms smiling under a citrus tree
Jared & Cicely Whyms

The full story

In Jared's words

Not empty-handed

I never set out to start a lemonade company. I set out to not show up empty-handed.

It was 2012. My wife Cicely and I were in a small apartment in Nassau with a brand-new baby boy — born that May — and a single paycheque between us, hers. I was out of work. When the family asked us to bring a drink to our July 10th Independence Day gathering, buying something off a shelf felt wrong for a day like that. So we made our own. A strawberry lemonade, built on Switcha — the lime-and-sugar lemonade every Bahamian grows up on, the taste of every hot afternoon and every kitchen I can remember.

The room went quiet, then loud. You should sell this, they said. I'd heard people be polite about food before. This was different.

The science lab

For the next few weeks our apartment turned into a science lab. Fruits, vegetables, herbs — we tried over twenty flavours before we settled on four: Classic, Strawberry, Watermelon Berry, and Ginger. We started small: home delivery, dropping bottles to offices around Nassau. Then, with a $430 live-birth cheque the government sent us for our son and a small investment from family, we entered the International Culture Food Festival that October — the biggest outdoor food event in the country.

A jar of watermelon berry lemonade beside a blender, half a watermelon and a box of strawberries
The apartment science lab
A crowd of customers at The Lemonade Stand's booth number 30 at the International Culture Food Festival
Booth 30, International Culture Food Festival

The hardest month

I have to tell you the part I'll never be able to separate from this brand. That same month, our baby boy suffered a traumatic brain injury and was admitted to intensive care. We had two choices: give up, or press on. We pressed on. Cicely worked the festival in shifts, trading off with a family member so she could be at the hospital. It was the hardest thing we've ever done. The day we won Best Non-Alcoholic Beverage was the day our son came out of the ICU. He's fourteen now, perfectly healthy — and still the biggest lemonade fan I know.

Baby Jaren in a striped onesie, held by his masked mother beside a hospital monitor
Jaren in the hospital, October 2012
Jared, wearing a festival exhibitor pass, beside The Lemonade Stand's green sign and yellow-draped booth
Festival day at our booth
Serving from jars of Strawberry, Classic and Watermelon Berry lemonade at The Lemonade Stand's festival booth
Serving Classic, Strawberry and Watermelon Berry

The Lemonution

After that, it grew into something I still can't quite believe. We opened a brick-and-mortar shop with every flavour, plus specialty food and popsicles. We built three first-of-their-kind inflatable lemonade stands across Nassau and Eleuthera. And somewhere in there it stopped being a product and became a movement — we called it the Lemonution. Our regulars were Lemonites, who'd show up to every festival and event with their Keep Cups in hand. The Lemonade Stand was the most successful, most natural thing I'd ever done. Making lemonade, marketing it, standing behind the counter — it never once felt like work.

The Lemonade Stand's yellow and green shop in Nassau with a green inflatable lemonade stand out front
Our shop in Nassau
Jared inside a green inflatable lemonade stand with The Lemonade Stand's Exotic Lemonade banner
A first-of-its-kind inflatable stand
A pink inflatable Fresh Squeezed Lemonade stand set up on a festival field
The pink stand

Then COVID

We were mid-expansion — new investor, new equipment, new landlord, new location — and it all came down at once. We held onto our staff as long as we could, because we believed it would turn around. It didn't. With bills past due, investors to honour, and a third child on the way, we did the only responsible thing: we got jobs and clawed our way back out of debt.

Prince Edward Island

Those jobs were in tourism — and Cicely loved it so much she pursued it for real, which led her to Holland College's Tourism & Travel Management program here on Prince Edward Island. We came for school. We stayed because we fell in love with the place. PEI felt strangely like home: the same closeness, the same pride of place I grew up with in the Bahamas.

Cicely in her graduation gown with flowers and balloons, standing with Jared outside Holland College
Cicely's graduation from Holland College

Full circle

And then I started making lemonade again. For new friends, for coworkers. And one of them looked up and said it — you should sell this. Ten years and an ocean away, and there it was again. Full circle.

So we're doing it. My cousin Lorinda Skyers, a fellow entrepreneur who was our business advisor and mentor from the very beginning, is now my partner for this next chapter. The Lemonade Stand is reborn as Main Squeeze Lemonade Co. Same soul, made better. Born in The Bahamas. Reborn in the Maritimes.

I think I was always meant to let the world sip something special.

Lorinda Skyers and Jared Whyms smiling and holding up Main Squeeze cans on the canning line
Lorinda and Jared with the first cans off the line
Lorinda Skyers and Jared Whyms holding Main Squeeze cans
Back in business, together again

— Jared

Award-winning

Three years, three trophies.

  • 2012

    Best Non-Alcoholic Beverage

    International Culture Food Festival

  • 2013

    Best Non-Alcoholic Drink

    Taste of The Bahamas Festival

  • 2014

    Best Beverage

    Sweeet Fest

Jared accepting a trophy on stage at the Taste of The Bahamas Festival
On stage at the Taste of The Bahamas Festival
Cicely Whyms smiling and holding a trophy at The Lemonade Stand booth
Cicely with a trophy at our booth

Ten years and an ocean away

  1. July 10, 2012

    First batch for a family Independence Day party in Nassau

  2. October 2012

    Best Non-Alcoholic Beverage, International Culture Food Festival

  3. 2013

    Best Non-Alcoholic Drink, Taste of The Bahamas Festival

  4. 2014

    Best Beverage, Sweeet Fest

  5. The Lemonade Stand

    A shop, three inflatable stands across Nassau and Eleuthera, and the Lemonites

  6. COVID

    Mid-expansion, it all came down at once

  7. Prince Edward Island

    We came for school and fell in love with the place

  8. Today

    Reborn as Main Squeeze Lemonade Co.

We made it for family first. Now we're making it for yours.